Patient interest in smoking cessation programmmes has increased as a result of us using MJog to clarify smoking status and interest in quitting. We ran 7 campaigns, inviting patients to update their current smoking status. We were then able to target those patients who expressed an interest in quitting. We target anywhere from 60 to over 200 patients per campaign and our postage costs have dropped as a result.
Allison Trenerry, Practice Supervisor, North Colchester Healthcare Centre